English – the only language a candidate is evaluated upon From the times of colonialism and industrialization, English has emerged as the second most spoken language in the world until now. Apart from that it is the most used language on internet and hence we all see new virtual species developing like SEO, content marketing and so on. […]
I don’t have time to write, anymore. If you have said this to yourself multiple times, I have two hacks. One is to satisfy your ego. Second is to hurt your ego. Choose what suits you. #1 Find an anchor tied to blocked time on the calendar. Have a reminder notification. Keep this as your […]
Leadgen gives an instant gratification which comes with an adrenaline gush. Generating leads is often opted over building a community. A homogeneous group of people with a shared purpose. But the power of community is not just about network effects. A community’s power also lies in the fact that it supports in helping us reach […]
Does your sales pitch presentation have mockups instead of the product itself? Most often, products are sold using mockups. The reasons are valid: not enough money to build the product itself. Concept selling is great salesmanship but not great branding. So you need to choose how long will you live with concept selling over value […]
I always set a goal and failed again and again. Here’s why? Why can’t we make ourselves do what we want to do? I would set the alarm to 5.30 am but never accomplished my goals for a long time. I have identified 3 things that stop us: Mindset, Motivation, Camaraderie Mindset overload We stay […]
“There is only one person who can solve my problem.” Everyone on your team and many others in your company look for you to solve their problems. You come with a specific trait or skill. You would have showcased this multiple times already at work or in your social circles. Now, you want to open […]
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Articulation
Articulation in writing is like programming in software. Programming involves sequencing, coding, and other syntax related to the chosen programming language. Articulation is pretty much the same. It is breaking down thoughts into comprehensible and story-like structure for people to consume and respond.
“Why is that guy’s story always better than mine?” Ever had this feeling? When I introspect my work, a true comparison between my work and others that inspires me reveals the truth. Those who inspire me have the ability to build unique perspectives. Building unique perspectives is built by taking the strength of your unique […]
Will you trust a marketer or your friend? Moving your product selling from early adopters to early majority, customers require you to show proof of happy customers or proof of impact. Early and the late majority customers look for validation and proof of what your product can do for them. Customer testimonials is proof. It’s […]
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Forms of life automation
Do you know what you are doing at 3.00 pm today? Probably yes. Do you know what you would be doing at 3.00 pm 2 months from now? I make sure, I do. That brings me to discuss, “Can life be automated?” Not always, but most of the times. Truly speaking, surprises, accidents, contingencies, unpredictable […]