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No Content shortcuts: Can’t you just copy from that website?

Client: We need some inspiration. I will send some reference links. Why don’t you use it? While that is a sophisticated approach to saying, “I love my competitor’s work. “Can’t you just copy their content?” Lol. First. It is unethical to do something like that. Second. It is treated as plagiarism. Third. Google, the demigod […]

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10 things your customer knows but 6 things that they don’t. You should tell them.

Where does the client need a content professional’s help? Taking the right advice and managing client’s gyaan while freelancing

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Why should content professionals know design? Unfair!

Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies.

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Make writing simple. Chuck your favorite jargon.

Writing is the activity that is used to simplify a message. At the end of each message, the reader should either agree or disagree with your view. For marketers, the former is the most preferred output.

Chucking jargon is not easy for writers.

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How to approach writing an article? Writing is like Gifting.

How to approach writing an article? When you purchase a gift you do it fo, someone. When you design a product, you do it for someone. Even when you write an article, you’ll have to write it for someone. Which means you need to gather ‘who are you writing for?’. Determine why you are writing […]

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[Cheat sheet] 15 types of content that are necessary for your Developer persona

Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, open-source tools, seamless database integrations, and a community of geeks who are willing to be vulnerable with their code. If you are a #contentmarketer targeting developers or #contentstrategist packaging content for them, you need to re-design your mind.