Story ScientistThese are real issues that bother content professionals and marketers. But, no one speaks about them. They are discussed over a fag, in the break-out or in the hallways, but never in a meeting. So, here are some candid answers to frustrating questions that help you with your content career, content hacks for better marketing, and philosophies for better business. A part of ‘Become a Story Scientist’ series.
Client: We need some inspiration. I will send some reference links. Why don’t you use it? While that is a sophisticated approach to saying, “I love my competitor’s work. “Can’t you just copy their content?” Lol. First. It is unethical to do something like that. Second. It is treated as plagiarism. Third. Google, the demigod […]
Where does the client need a content professional’s help? Taking the right advice and managing client’s gyaan while freelancing
Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies.
Writing is the activity that is used to simplify a message. At the end of each message, the reader should either agree or disagree with your view. For marketers, the former is the most preferred output.
Chucking jargon is not easy for writers.
How to approach writing an article? When you purchase a gift you do it fo, someone. When you design a product, you do it for someone. Even when you write an article, you’ll have to write it for someone. Which means you need to gather ‘who are you writing for?’. Determine why you are writing […]
Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, open-source tools, seamless database integrations, and a community of geeks who are willing to be vulnerable with their code. If you are a #contentmarketer targeting developers or #contentstrategist packaging content for them, you need to re-design your mind.