Client: We need some inspiration. I will send some reference links. Why don’t you use it? While that is a sophisticated approach to saying, “I love my competitor’s work. “Can’t you just copy their content?” Lol. First. It is unethical to do something like that. Second. It is treated as plagiarism. Third. Google, the demigod […]
No, the client is not always right! Nor is the boss at the agency. Here is someone who chose to make a teenager’s problem centric to a series and became a hit. Spiderman’s script was rejected. Stan Lee, writer of Spiderman went on to publish it in the last journal of the magazine publication that […]
Where does the client need a content professional’s help? Taking the right advice and managing client’s gyaan while freelancing
Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies.
If a website needs a two-word call-to-action, it makes no sense for you to add a statistic as a placeholder. Imagine creating a case study that sounds like a research article but does not include any impact statements, introduction para, or process elaboration. It stays useless.
If you received feedback that you should avoid complex words or any kind of jargon, that means you are far away from quick content consumption. Jargon-heavy writing will have a high rate of bounce backs and page abandonment.
Writing is the activity that is used to simplify a message. At the end of each message, the reader should either agree or disagree with your view. For marketers, the former is the most preferred output.
Chucking jargon is not easy for writers.
How to approach writing an article? When you purchase a gift you do it fo, someone. When you design a product, you do it for someone. Even when you write an article, you’ll have to write it for someone. Which means you need to gather ‘who are you writing for?’. Determine why you are writing […]
Many factors come to play in determining the time you spend on creating an article for your blog publication. I am going to share 5 factors that matter the most in determining how long it takes to write an article. But, here is the thing. You need to acknowledge ‘who you are’ and rephrase the question while allocating time to write an article.
Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, open-source tools, seamless database integrations, and a community of geeks who are willing to be vulnerable with their code. If you are a #contentmarketer targeting developers or #contentstrategist packaging content for them, you need to re-design your mind.