Self-awareness bracketed as a spiritual act now turns out to be applied by scientists on machines. Self-aware systems can in fact measure thought leadership KPIs for better branding. There is a famous story from Indian mythology about a half-monkey and half-human creature named Lord Hanuman. He goes in search of the abducted wife of his […]
Many marketers also use this technique to win business. Wondering how? Olympians also use guided imagery for mental training. Well, you may not know but you are surrounded by visualizations. Placing ads at different touchpoints, promoting brand related visual imagery is also based on the concept of visualization. And, changing exposure to them can help you change your thinking.
If someone asked you what your name is, you would simply tell them your name and probably add who you are. But, what if they find out what you do, right after hearing your name. On the contrary, how does it feel if when they immediately associate your name with the work that you do. […]
In India, the concept of action is equated to karma. As per Indian philosophy, karma is what creates the circle of life and establishes a bond with one’s self. And, this is why the seven actions laid out to become a thought leader are also referred to as karma. Building the practice of Thought Leadership […]
Yes, it is possible to strike conversions with content. What you need is the right set of tools at the right time… The fundamental principle is the marketing is driven by conversions but what drives your audience to strike that conversion is content that builds the right emotion.
The glamor of being identified by many comes with a price. The value that a personal brand brings is as steep as the learning curve can get. I wouldn’t say it is as bad as the cynics complain, nor does it need the glorification that brand consultants call out for. Building your Personal Brand from […]
Jargon. That is one of the top reasons why someone hates your writing. You can find 7 content hacks that will help you tackle jargon here. During my early days of writing, my writing mentor often said, “I love your idea but your writing is difficult to understand”. This article is going to deal with […]
If you are serious about your career, then you should be on Linkedin.
Now, being on Linkedin is no longer just about the career, for any of us. There is more to it. I have created a list of benefits that I personally derived, from being on Linkedin.
Client: We need some inspiration. I will send some reference links. Why don’t you use it? While that is a sophisticated approach to saying, “I love my competitor’s work. “Can’t you just copy their content?” Lol. First. It is unethical to do something like that. Second. It is treated as plagiarism. Third. Google, the demigod […]
No, the client is not always right! Nor is the boss at the agency. Here is someone who chose to make a teenager’s problem centric to a series and became a hit. Spiderman’s script was rejected. Stan Lee, writer of Spiderman went on to publish it in the last journal of the magazine publication that […]