The glamor of being identified by many comes with a price. The value that a personal brand brings is as steep as the learning curve can get. I wouldn’t say it is as bad as the cynics complain, nor does it need the glorification that brand consultants call out for. Building your Personal Brand from […]
Jargon. That is one of the top reasons why someone hates your writing. You can find 7 content hacks that will help you tackle jargon here. During my early days of writing, my writing mentor often said, “I love your idea but your writing is difficult to understand”. This article is going to deal with […]
If you are serious about your career, then you should be on Linkedin.
Now, being on Linkedin is no longer just about the career, for any of us. There is more to it. I have created a list of benefits that I personally derived, from being on Linkedin.
Client: We need some inspiration. I will send some reference links. Why don’t you use it? While that is a sophisticated approach to saying, “I love my competitor’s work. “Can’t you just copy their content?” Lol. First. It is unethical to do something like that. Second. It is treated as plagiarism. Third. Google, the demigod […]
No, the client is not always right! Nor is the boss at the agency. Here is someone who chose to make a teenager’s problem centric to a series and became a hit. Spiderman’s script was rejected. Stan Lee, writer of Spiderman went on to publish it in the last journal of the magazine publication that […]
Where does the client need a content professional’s help? Taking the right advice and managing client’s gyaan while freelancing
Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies.
If a website needs a two-word call-to-action, it makes no sense for you to add a statistic as a placeholder. Imagine creating a case study that sounds like a research article but does not include any impact statements, introduction para, or process elaboration. It stays useless.
If you received feedback that you should avoid complex words or any kind of jargon, that means you are far away from quick content consumption. Jargon-heavy writing will have a high rate of bounce backs and page abandonment.
Writing is the activity that is used to simplify a message. At the end of each message, the reader should either agree or disagree with your view. For marketers, the former is the most preferred output.
Chucking jargon is not easy for writers.