Starting with the impact or end result is one of the most powerful ways of drawing attention. It is a very famous ‘hook’ format that is neglected. When you see yourself in the perfect dress that you always wanted to or the dream car that you always wanted to drive, you would be interested in […]
Have you followed the rule of posting consistently everyday but do not see any change? Were you told that by posting consistently, you will see higher engagement or more followership? And you did it but haven’t seen any results? That’s because that rule is told to you incomplete. There are two more things that you […]
It’s not that simple nor is it that complex. Repurposing a blog can’t be a mindless job. The repurposed assets should help you deliver results. In other words, help you achieve your marketing goals. If you choose to repurpose a blog into different assets, they should be consumable, engaging, and converting. Typically, a blog article […]
36,724 people subscribed in 3 months to my newsletter! Isn’t that statement eye-catching than saying “We are a 3-month-old newsletter with many subscribers”? If you are selling a complex tech product, you end up using technical words to explain. To simplify the message, you may depend on the next anchor which is – DATA. When […]
Long posts vs Short posts, what works? This has been a very common question for aspiring influencers before stepping onto Linkedin. Nailing profile building on Linkedin can get tricky. But here’s the thing, both formats work on Linkedin. However, they work in different scenarios. It all boils down to what you want to achieve on […]
Jargon. That is one of the top reasons why someone hates your writing. You can find 7 content hacks that will help you tackle jargon here. During my early days of writing, my writing mentor often said, “I love your idea but your writing is difficult to understand”. This article is going to deal with […]
No, the client is not always right! Nor is the boss at the agency. Here is someone who chose to make a teenager’s problem centric to a series and became a hit. Spiderman’s script was rejected. Stan Lee, writer of Spiderman went on to publish it in the last journal of the magazine publication that […]
If a website needs a two-word call-to-action, it makes no sense for you to add a statistic as a placeholder. Imagine creating a case study that sounds like a research article but does not include any impact statements, introduction para, or process elaboration. It stays useless.
If you received feedback that you should avoid complex words or any kind of jargon, that means you are far away from quick content consumption. Jargon-heavy writing will have a high rate of bounce backs and page abandonment.
Many factors come to play in determining the time you spend on creating an article for your blog publication. I am going to share 5 factors that matter the most in determining how long it takes to write an article. But, here is the thing. You need to acknowledge ‘who you are’ and rephrase the question while allocating time to write an article.