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Content Career Off the Record

No Content shortcuts: Can’t you just copy from that website?

Client: We need some inspiration. I will send some reference links. Why don’t you use it? While that is a sophisticated approach to saying, “I love my competitor’s work. “Can’t you just copy their content?” Lol. First. It is unethical to do something like that. Second. It is treated as plagiarism. Third. Google, the demigod […]

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Content Career Off the Record

10 things your customer knows but 6 things that they don’t. You should tell them.

Where does the client need a content professional’s help? Taking the right advice and managing client’s gyaan while freelancing

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Content Career Off the Record

Why should content professionals know design? Unfair!

Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies.

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Content Career Content Hacks

Looking for content writers with a sense of design.

If a website needs a two-word call-to-action, it makes no sense for you to add a statistic as a placeholder. Imagine creating a case study that sounds like a research article but does not include any impact statements, introduction para, or process elaboration. It stays useless.

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Content Career Off the Record

Make writing simple. Chuck your favorite jargon.

Writing is the activity that is used to simplify a message. At the end of each message, the reader should either agree or disagree with your view. For marketers, the former is the most preferred output.

Chucking jargon is not easy for writers.

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Content Career Off the Record

How to approach writing an article? Writing is like Gifting.

How to approach writing an article? When you purchase a gift you do it fo, someone. When you design a product, you do it for someone. Even when you write an article, you’ll have to write it for someone. Which means you need to gather ‘who are you writing for?’. Determine why you are writing […]