Have you followed the rule of posting consistently everyday but do not see any change?
Were you told that by posting consistently, you will see higher engagement or more followership? And you did it but haven’t seen any results?
That’s because that rule is told to you incomplete.
There are two more things that you should be doing.
- Attract the attention of your audience and not demand it.
- Sustain the attention
A way to grab your customers attention. The first problem of communication is getting people’s attention. Some communicators have the authority to demand attention. But you need to attract attention and not demand it.
The most basic way to get someone’s attention is this: Break a pattern.
Note to product marketers and writers:
Break the pattern to stop getting boring during your consistent stream. As per Dan and Chip Heath in the book Made to Stick “Consistent sensory stimulation makes us tune out”.
So what will you post differently today?