Leadgen gives an instant gratification which comes with an adrenaline gush.
Generating leads is often opted over building a community. A homogeneous group of people with a shared purpose.
But the power of community is not just about network effects. A community’s power also lies in the fact that it supports in helping us reach the critical mass in no time.
When the Brand purpose coincides with the shared purpose of a community, barter is common byproduct. With a pumped up community, sales happen effortlessly.
Lead generation with a community becomes a zero cost effort.
It could be low touch products or heavy enterprise products. In either cases, finding that user persona becomes the starting point.
Building a community is not a brand effort, it is an leadgen effort too.