Can you afford to have a partner in crime?
With all your earnest efforts and intentions, you fail.
It has happened to me more than once.
Right from convincing my parents, letting me do unconventional deeds to impressing my boss … I always succeeded with my partner in crime.
As a kid, my partner in crime has been my sister.
For my teenage side hustle, its been my friend.
And for every tough conversation, I bought in the presence of my most trusted colleague.
But in the journey of a solopreneur, finding that partner in crime is difficult.
The irony remains that my customer becomes the partner in crime and the customer’s customer is actually who I should be convincing.
My Customer is my Partner in Crime
This makes a big reason why B2B service model sees a faster conversion and breakeven than a B2B product or a B2C product.
“Immediate consumption and Access to customer intentions.” – these two make up for the success that come with close proximity to your partner in crime.
Winning the confidence of your customer and keeping them by your side will be the deal breaker.
P.S. If you want to sincerely kickstart efforts to build your thought leadership profile but you are lacking an accountability partner, here I am.